The Media Insight Project

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The American Press Institute and the AP-NORC Center for Public Affairs Research have formed a new joint research initiative called the Media Insight Project to better understand news consumers.

Projects

A program of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research

The Media Insight Project is undertaking a series of major studies on the habits of news consumers in the United States.

Complete findings from each study can be found on their Project pages.

The Media Insight Project is a collaboration between the American Press Institute and the AP-NORC Center for Public Affairs Research with the objective of conducting high-quality, innovative research meant to inform the news industry and the public about various important issues facing journalism and the news business. The Media Insight Project brings together the expertise of both organizations and their respective partners, and involves collaborations among key staff at the American Press Institute, NORC at the University of Chicago, and The Associated Press.